Project Definition
This is a 8 weeks project and it is about to redesign a commercial website, and my chosen client was Malaysia Residency. In this project, i have to find out the part that can enhance to make the site to be more interesting and attract more foreigners to come in and make their identity more stronger.
Current Site's Analysis Goals
- One of the main unique selling point for this site was the uniqueness of culture and religious in that country.
- The site is abit too empty, so can be add on some nice and cultural graphic such as batik as the background to make it not so empty.
- It's still can be simple and clean website, so that user will be feel more comfortable when visit it.
- can add on some flash picture to make the site not so boring.
- The information part can be improve because it's abit boring and confusing user. May be can be add on a little abit of content to explain it to let them understand and know more about it .
- Provide more clear information or instruction for the places that they can visit.
Client's Analysis
- Malaysia Residency is under the Malaysia My Second Home programme ("MM2H")
- It's is an international residency scheme enacted by the Government of Malaysia to allow foreigners to live in the country on a long stay Visa of up to 10 years.
- The program is open to all citizens of countries recognized by Malaysia regardless of race, religion, gender or age. Applicants are allowed to bring along their spouse and unmarried childer below 21 years old. It's over 8000 people have been approved for the MM2H visa.
- Tolerance and social harmony are hallmarks of Malaysian society, offering people the freedom to maintain and celebrate their cultural and religious heritage, while participating in Malaysia's way of life.
- The unique selling points of this site is the uniqueness of the culture in Malaysia. Beside that, there is low cost of living, developed infrastructure, friendly Malaysians, attractive tourist destinations and general quality of life.
- The availability of good properties much more lower prices as compared to other regions, medical centers and private clinics are found in all states with 24-hour emergency service. There are also quite a number of international schools, private colleges and universities situated in all major cities for higher learning at a reasonable cost.
Short Term Site Goals
To increase hit rates, and to introduce Malaysia culture to foreigners and
attract them, to let them know how is Malaysia looked alike and what is the reason the want choosing
Malaysia to make their second home in our country.
Long Term Site Goals
To increase the business value for more working opportunities and more business set up in our country.
Beside that, it can increse our country's economy.
Target Audience
Foreigners businessman and those migrants who is looking for peaceful life.
Competitor's Analysis
Most of the competitors website has its own unique point to their country, and the identity of the website is strong too althought the layout is simple and clean. Therefor , Malaysia residency website can be more interesting to attract more audience get interested to come to out country.
